We love explroing and are excited to work with outdoor, leisure, tours, hotels, resorts, camping, and travel brands, particularly independent businesses and those that promote diversity, inclusivity, and sustainability in travel.
Read on to find out more about the options we can offer in terms of advertising, or get in touch if you have a specific collaboration in mind.
SORRY, BUT WE DO NOT WORK WITH GUEST BLOGGERS.
Collaborations
As a travel expert, Kyle has provided written and video content and has contributed to and been featured in numerous national newspapers and magazines including;
- The Telegraph
- HuffPost UK
- The Independent
- The Guardian
- The Times
- Camping magazine
Get in touch with us to discuss a collaboration or download our press pack 2021/22.
ViaTravelers Advertising Options
1. Sponsored Editorial Posts
- We offer sponsored posts at a cost of £140 per post but have very strict editorial guidelines, for example, we only accept posts from related business and never work with businesses who promote hunting for sport
- As per UK legal guidelines on disclosure for bloggers, sponsored posts are always clearly labeled as being sponsored, using the “sponsored” tag at the start of the content and a disclosure line at the end of the content
- Sponsored posts must be written by native English speakers, and we reserve the right to edit or refuse content that is not up to our standard
- Sponsored posts may contain up to 2 ‘do follow’ links to the same domain
- We require at least 2 good quality photographs to go with each sponsored post, no smaller than 1400px wide
- Before we will agree to a sponsored post we need to see a proposed title and a synopsis of the content
- Sponsored posts will only be accepted by relevant companies and websites i.e. those related to camping, glamping, travel, sports, adventure, wellbeing, festivals, outdoors and nature.
- We love animals and we don’t agree with hunting for sport/fun so never work with brands that sell hunting knives or guns or sites that contain content relating to hunting. As well as not working with businesses that promote hunting, we also refuse to work with gambling and tobacco or vaping businesses.
- Sponsored post fees are not negotiable
- Do not waste our time by asking us to deceive our readers by not disclosing sponsored posts – we are transparent and always mark sponsored content accordingly and if you don’t want us to do this, then we simply will not work with you
- Please see our disclosure and sponsored post policy to find out more
Cost: £140
Get in touch with us to discuss a sponsored editorial post.
2. Banner Advertising
- Right hand side banner ads are 350 x 350 in size and sit to the right of all reviews and features pages.
- In responsive mode these banners appear below the content, lower down the page.
- We charge these placements based on a time period of 3 months.
Cost: £250 per quarter
Get in touch with us to discuss banner advertising.
3. Product Reviews
- Gifted products, festival & glamping site stays are reviewed by us for FREE
- For loaned products, we charge £100 per review to cover content creation time
- We endeavour to continue to provide FREE COVERAGE to glamping site owners and British start-ups wherever possible, so if unsure, please get in touch with us
- We do not accept payment in return for positive reviews and we always provide a fair, balanced opinion. If we don’t like something we say so! For this reason we tend to be highly selective about the reviews we’ll agree to – if it’s not relevant to our audience or it’s not our kind of product and we can’t genuinely make use of it then we won’t review it
- We always try to turn reviews around in a timely manner, typically 3-6 weeks is usual to allow us to use a product a few times before photographing and writing about it, however, over winter this lead-time will naturally increase for camping products, but we’ll always keep you updated and can sometimes turn reviews around faster
- You can see an example product review here.
Cost: FREE
Get in touch with us to discuss a product review.
4. Travel Features
- For gifted holidays, campsite stays, glamping accommodation and activity breaks, we will currently write a review feature for FREE
- In most cases, we do request that you cover travel costs, but this is negotiable so please get in touch if unsure
- You can see an example travel review feature here.
Cost: £FREE
Get in touch with us to discuss a travel feature.
Why advertise on ViaTravelers?
Authenticity is our founding philosophy. We are explorers and world citizens. We write about the things that we love and carefully select the brands we work with to ensure high levels of both relevances to our audience and authenticity in what we write.
“61% of consumers, aged 18 to 34, have at some point been swayed in their decision-making by digital influencers while 90% of marketers say authenticity is critical to the future of influencer marketing” Source: Influencer Marketing 2020 by eConsultancy
Some of the brands we’ve worked with include;
- Sainsbury’s
- Bosch
- Avis
- Camping Magazine
- Go outdoors
- Decathlon
- Wayfair
- Mountain Warehouse
- Vango
- Outwell
To see more of the brands we’ve worked with, take a look at our Press & PR page.
Stats & Demographics
- Over 150,000 unique monthly website visitors
- Over 23,247 social media followers
- DA43 (as at 04/06/2019)
- Number 1 in Google UK for “camping blog” and related terms
- 85.5% of our traffic comes from organic Google search
Website Visitors
- 48.6% Male 51.4% Female
- 27.34% Aged 25-34
- 27.32% Aged 35-44
- 21.47% Aged 45-54
- 65.65% UK
- 16.18% U.S.A
- 3.06% Canada
- 2.95% Australia
- 1.34% Ireland
Who we won’t work with
Just to reiterate, we support inclusivity, diversity, and sustainability. We do not work with brands that are counterproductive to these matters. We also do not work with gambling, tobacco, or vaping businesses.
Get in touch with us to discuss your advertising requirements or to chat about a potential collaboration and how we can support you.