Looking to grow your hotel brand and business? Use these hotel digital marketing tips to reach a wider audience without sacrificing additional time.
2020 has been a tough year for the hotel industry. The COVID19 pandemic decreased the occupancy rate for hotels all over the globe. In the US alone, when the COVID19 pandemic started escalating around mid-February, hotels already lost more than $46 billion in room revenue. And worse, some hotels were even forced to let go of some of their employees to stay afloat.
According to the Bureau of Labor Statistics, around 4.8 million hospitality and leisure related jobs have been lost since the start of the pandemic in the US.
With the number of COVID19 cases decreasing in different parts of the globe, many are expecting better things by 2021. However, you can’t expect it to happen instantly. The biggest challenge for the hotel industry is to be able to come back and convince potential guests to travel and book their rooms.
That’s why a lot of hotel administrators are now trying to figure out how to increase their booking rate for next year by having the right hotel digital marketing approach. However, many are not sure if what they are doing is correct.
Many are left wondering how to approach a digital campaign that would yield good results for their hotels.
8 Digital Marketing Tips for Hotels to Grow
If you are clueless on how to use digital marketing to convince potential guests to travel and book a room in your hotel, we’ve come up with eight best digital marketing tips that could yield great results on your hotel’s booking next year.
1. Manage Instagram and Pinterest via Tailwind
Just like any business, digital marketing for hotels requires the use of multiple social media platforms. However, it can be a struggle to keep up when you already have multiple channels.
Posting regularly, growing a community, and engaging with your followers can be a difficult task without the right tool for the job. Imagine doing everything on three channels? It’s most likely that you are going to miss out on one or two social media platforms that you use to connect with your potential guests.
With Tailwind, you get to “supercharge” your Instagram and Pinterest accounts. Many may have known Tailwind as a post scheduler. But in reality, it goes beyond the role of a post scheduler for Instagram and Pinterest.
It also optimizes how you post on these platforms. First, it gives you an idea regarding the best hashtags that can fit your post. It allows maximum visibility to attract the right people who might be interested to book in your hotel.
Next, you will also know the best time to post with its SmartSchedule feature. This is perfect especially if you are looking to maximize engagement on your posts.
It is also critical to discuss analytics whenever we talk about an effective digital marketing strategy for hotels. Tailwind provides you with all the numbers that you would need for your Instagram and Pinterest campaigns.
You get to see instantly what works and what doesn’t work. What it does is help minimize the trial and error and go straight to what works well.
Just how effective is Tailwind when used in hotel digital marketing? On average, Tailwind users enjoy 1.8 times more likes on Instagram and 6.9 times more repins via Pinterest. And with its tutorial, you won’t feel lost at all.
3. Build an Effective Landing Page with Leadpages
Another ideal approach when it comes to digital marketing for hotels, resorts, and bed and breakfasts is to optimize your landing page. Landing pages are said to have the ability to generate leads to your business.
However, you have to understand that your audience has a limited attention span. You only have around 7 seconds to make an impression according to one study. But if done correctly with the right approach in testing and targeting, it can easily boost your conversion by 300%.
LeadPages is a handy tool in building landing pages, pop-ups, and even your entire website. LeadPages has helped more than 40,000 small businesses reach their full potential by giving users the chance to build landing pages, perform A/B testing, and evaluate the statistics.
It has 200 plus conversion-optimized templates that can simplify the process for you. It means that you get something that has been tried and tested to attract leads.
If you don’t have any experience coding, Leadpages is also useful. It has a drag and drop builder that allows you to create web pages in a matter of a few minutes. Plus, you even get integrated tools that allow you to collect your payments.
Leadpages also allows you to conduct A/B testing. This way, you can fine-tune small details on your page.
Though of course, this is the type of hotel digital marketing tool that requires you to pay every month. You can start as low as $25/month if you are going to run just one website. You also have the chance to upgrade your plan in case you are running other websites.
2. Hire a TopTal Freelancer Who Will Make Your App/Website
There is a growing trend among hotels, resorts, and bed and breakfasts to have their own website or even have a dedicated app that can make booking simpler for potential guests.
Though hotels tie-up with booking websites, nothing beats having your own website or app that can accommodate booking arrangements, answer inquiries, and even showcase what your hotel can offer.
At the beginning of 2018, almost two-thirds of small businesses rely on a website to be able to connect with their potential customers.
Though a website and an app can simplify the entire process of improving a hotel’s booking rate, some hotel owners and management are worried that this would require a good amount of money to implement.
With the help of freelancing websites like TopTal, you will be able to find some of the best freelancers in the market that can help design and develop a website and/or app for you.
So why use TopTal? First, you will be able to take advantage of the pool of talents available on their platform. Next, some of these freelancers can be hired per project which means that you don’t need to pay someone every month. If you need someone to maintain your site or app, you can also get them to work hourly which means that you only pay for the hours used.
Top companies have already used TopTal freelancers for their projects. Some of these brands include Airbnb, Duolingo, and Bridgestone.
And it doesn’t have to end in designing and developing your website and app. You can also hire someone who will help you improve your SEO and formulate your campaign to increase your visitors and app downloads.
4. Improve Your Email Marketing Campaign with Constant Contact
Did you know that the average ROI for email marketing is $42 for every $1 spent? And also, despite being one of the oldest digital marketing strategies, it remains to be an effective strategy given the growing number of email users.
In 2019, there were around 3.9 billion email users. If trends continue, we’ll be seeing 4.3 billion email users by 2023.
But of course, the potential to reap the benefits of email marketing still relies on the tool that you are going to use. Constant Contact is an all-in-one tool that has been used by small businesses in creating online stores, websites, and even social media marketing strategies.
However, we believe that the strong suit of this tool is in its email marketing tools. You can use its Email template builder and find hundreds of mobile-optimized templates that can fit your requirements. Plus, you get reliable analytics that gives you an idea of whether or not your campaign is working.
5. Host Your Website Via Bluehost
Having an aesthetically appealing and functional website will become useless if you don’t have a good host. Bluehost is the premier choice of top industry players including those in the hotel industry. And why choose BlueHost?
BlueHost is known for its impressive and consistent uptime level. Your website is expected to be up 99.99% of the time. And if you have any problems with your website, you can easily get in touch with their support available 24/7. Bluehost is compatible with WordPress making it easy to update your content and other things seen on your website.
But one thing that made it stand out from other hosting service provider is the daily backups. Many overlook backups thinking that there won’t be any problem with their website. Though Bluehost offers website restorations, you still have to make sure that you do your own backup just to be sure.
Lastly, BlueHost is beginner-friendly. You don’t need to be technically proficient to be able to run everything.
6. Develop Sound Content Strategy By Hiring Top Content Creators and Strategists from WriterAccess
Hotel digital marketing isn’t complete without a good content strategy. Since Google updated its algorithm, content became king. High-quality content became a requirement for every website to get a decent ranking. Websites with highly informative and engaging content get on the top search result page while those that struggled with their content are left behind.
But aside from SEO, high-quality content can attract the right market for your hotel. It can also build trust within your niche and could even positively affect your conversions.
If you don’t have the time to write your own site’s content, why not hire someone to do it? One of the best freelancing platforms to hire freelance writers is WriterAccess. You get the chance to choose from thousands of freelance writers that can match the voice and the style that you want for your site.
Of course, writing content isn’t a one-time thing. To rank, you will need to produce high-quality content on your website regularly. By hiring a regular writer from WriterAccess, you don’t have to worry about your website going stale. You’ll be able to come up with fresh and engaging content that can attract your market.
7. Automate Your Lead Generation Strategy Using Keap
One reality that every hotel owner should remember is that 79% of marketing leads never materialize into a sale. Most people who visit your website won’t bother booking your hotel. But let’s look at the bright side. Despite the relatively low percentage of useful leads, it is all you need to slowly fill the rooms for 2021.
That’s when lead nurturing comes in handy. Lead nurturing by definition is the process of building a relationship with your leads until the time that they buy your products or avail of your service.
One of the best tools for the job is Keap. It’s a CRM tool that allows you to not only grow your leads but also build long-standing relationships with your potential guests. But the best part about this tool is that you can automate everything.
8. Hire a Graphic Designer via Fiverr
Another effective hotel digital marketing approach is to come up with digital graphic designs that can be used on your website and social media channels. Graphic designs can be in form of photographs, posters, illustrations, and even infographics.
But before you produce graphic design materials that will be shared on your site, you must consider hiring a professional. Poorly made posters and social media materials can do more harm than good. Keep in mind that everything you share will be reflective of your hotel. The last thing that you want is for your potential guests to think that you have a hotel that offers sloppy services to their guests.
So where do you go to find the right graphic designer for the job? Fiverr is one of the best platforms where you can hire a graphic designer to do illustrations, posters, infographics, and other graphic design requirements that you’ll need for your hotel’s digital marketing campaign.
Why Fiverr? What makes Fiverr popular among small businesses is that you don’t have to spend a lot of money for your graphic design needs. As the name suggests, freelancers can offer their services starting at $5. The price goes up depending on the complexity of the request.
See Related: 11 Travel Agency Marketing Ideas
Final Thoughts on Hotel Digital Marketing
A good option to attract your guests and find new markets is to invest in proper hotel digital marketing strategies. With the right approach in hotel digital marketing, it is possible to secure guests that would fill out the room for next year.
What do you think of these tips that we’ve mentioned? Do you have other strategies that you have in mind? Let us know what you think!