Skip to Content

13 Proven Travel Agency Marketing Ideas to Grow Your Business

13 Proven Travel Agency Marketing Ideas to Grow Your Business

It’s a tough business, especially when you’re trying to grow and compete with the big brands.

To get your own marketing ideas flowing, here are several marketing tips for travel agencies.

If you want to grow your agency, then you know that having a solid plan is important. But it’s not enough. You’ll need a plan that works with efficiency. These are the top marketing ideas for travel agencies you need to deploy.

I remember when I was trying to help out my first travel agency, I ran into a number of difficulties, ranging from the seasonality of the industry to some of the restrictions that were imposed by international regulations.

While I wondered how to market yourself as a travel agent, I found a plan that worked.

Want to Build a Travel Business?

  • Bluehost: Thinking of starting a travel related business? Use my personal favorite of Bluehost to create your website and business with ease. You'll even get some awesome bonuses along the way. Claim FREE Domain Name
  • Jasper.ai: What if you could build a travel website and not write content? You can with Jasper which is an AI-driven content software for literally anything. Try Jasper Now
  • Surfer SEO: Any business in today's age needs to be present in search engines. I use Surfer SEO every single day to grow my presence in search. Try Now for Free
  • FlexJobs: Looking to work and travel the world? Use FlexJobs to find remote jobs from reputable companies within the travel industry or even general jobs in finance, accounting, etc. Work Remotely and Travel

Of course, leveraging the internet is one of the top ways to grow a travel agency. When it comes to travel agency marketing, there are innovative ideas for a travel agency that every travel agent should leverage.

Top Marketing Ideas for Travel Agencies

Let’s get into our list of the best travel agency marketing ideas to help you grow your business.

1. Use content marketing and effective copywriting with Jasper.ai

What if I told you that you didn’t have to write anything on your travel agency website to drive leads and sales? Yes, it’s true.

Why? Because it’s the 21st century and artificial intelligence is here to stay.

Enter Jasper, an artificial intelligence platform that can write high-converting copy for your website. Jasper will analyze your website and your competition to write the perfect sales letter that will drive traffic and leads to your website.

If you are one of the small travel agencies out there or you are an independent travel agent, you likely don’t have a team of content writers, nor do you have the budget. That’s where Jasper.ai can be incredibly powerful. You can create content for one low cost per month to use the software.

Not only is Jasper a great copywriter, but she’s also an expert in SEO and online marketing. With Jasper, you’ll get the perfect mix of human and artificial intelligence to help you grow your business.

If you want to grow your business, you need a digital presence. To grow your digital marketing strategy, you need effective content.

Jasper can help in every regard from writing copy for your business page to writing blog posts to scripts for your YouTube channel.

There literally isn’t anything out there that Jasper cannot do to help you execute your travel agency marketing plan, and thus, your business. Try Jasper now for 30-days or your money back.

2. Use Search Engine Optimization to organically drive leads with Surfer SEO

Search Engine Optimization is a process by which your website can be ranked higher in search engine results. This, in turn, can drive more leads to your business as people are more likely to click on websites that are higher up in the search engine results.

Surfer SEO is a tool that can help you to optimize your website for search, and it is the perfect software for travel agencies.

With Surfer SEO, you can improve your website’s ranking, attract more visitors, and boost your sales.

Surfer SEO is a comprehensive tool that can help you to improve your website’s ranking on search results. It offers a range of features that are perfect for travel agencies, including:

  • Keyword research: This tool helps you to identify the keywords that are most relevant to your business. You can then use these keywords to optimize your website and improve your ranking in search.
  • SEO audit: This tool audits your website and identifies the areas that need improvement. It then provides you with a detailed report that outlines the steps you need to take to improve your ranking.
  • Competitor analysis: This tool allows you to spy on your competitors and what they are doing in SEO. You can then use this information to improve your own ranking.
  • Rank tracking: This tool helps you to track your website’s ranking and identify any changes. This allows you to optimize your website for better results.
  • On-page optimization: This tool helps you to optimize your content to be properly optimized for search engine results.

3. Put your email list to work with Constant Contact

Constant Contact Logo

Constant Contact provides an outstanding tool for email marketing for travel agents. With a user interface that is quick, easy, and intuitive, you can create new emails and newsletters quickly.

Furthermore, you can even conduct surveys, run beta tests, and set up event registration. All of this adds value to the platform far beyond its powerful email marketing abilities.

Some of the pros include:

  • There are numerous email templates that can help you get your email campaign off the ground
  • The user interface is reliable, intuitive, and convenient
  • This platform provides access to other tools beyond email marketing

Some of the drawbacks include:

  • The list management options can be confusing
  • The reporting features are not customizable

4. Develop a content marketing plan with WriterAccess

WriterAccess Logo

All travel agents need to make sure that they have a strong blog post writer and a copywriter who can help them run effective digital marketing for travel agencies.

One of the top platforms to find a writer is WriterAccess.

WriterAccess instantly provides you with access to a wide range of talented writers. Through this platform, you can narrow down writers by industry expertise, take a look at their experience, set up your own payment rates, and establish a long-term working relationship.

Furthermore, the administration team at WriterAccess is strong and will quickly respond to all of your customer service needs. Check these awesome travel agency blogs to get a better idea of how to use content to grow.

Some of the pros of WriterAccess include:

  • The customer service team is outstanding
  • You can find a writer to meet your specific needs quickly and easily
  • Deadlines are met nearly every time

Some of the drawbacks include:

  • WriterAccess takes a 30 percent commission, which can frustrate both the writer and the client
  • Not every top-ranked writer has experience in the travel industry

5. Improve your website page speed with Bluehost

Of course, a website is going to be one of the centerpieces of your travel agency promotion plan.

When it comes to a hosting platform, Bluehost is the way to go.

This is a quick, convenient, and affordable hosting option that will ensure you maximize the uptime of your website.

That way, leads and other potential customers can rest easy knowing that they are going to have a reliable website to visit every time.

Some of the pros include:

  • The setup process is quick
  • This is one of the cheapest website hosting options out there
  • The customer service team is outstanding

Some of the drawbacks include:

  • The pricing plan is not that flexible
  • The website speed leaves a little to be desired

See Related: Free Travel Rewards and Credit Card Spreadsheet

6. Improve your sales with Keap

Keap Logo

Keap is a tool that provides an email marketing and sales platform to small businesses and can be an important part of how to attract customers to a travel agency.

This allows you to manage your products, optimize the lifecycle of your customers, and manage automation tools with ease. You can follow these travel agent tips and use Keap as one of your top travel agent marketing tools.

Some of the pros include:

  • This is a great entry into the world of marketing automation
  • The integrations are vast and easy to use providing you with marketing ideas for your travel agency business
  • The dashboard for the campaign builder is a helpful visualization tool

Some of the cons include:

  • The automation features will become limited fairly quickly
  • The CRM tool is not flexible 

See Related: Best Travel Agent Jobs

7. Finally generate quality leads with Leadpages

Leadpages Logo

One of the most important parts of building a travel agency marketing plan is email marketing.

At the same time, how are you going to be able to collect the contact information of people who might be interested in your offer?

This is where Leadpages can help.

Leadpages is an online tool that lets you collect the email addresses of subscribers via landing pages.

You can use the templates provided by Leadpages and build an attractive landing page, completing it with an email autoresponder.

One of the top travel agent sales tips, you can use this tool to collect email addresses, increase your subscribers, boost your conversion rate, and drive revenue for your travel agency.

Some of the pros of using Leadpages include:

  • You can build numerous landing pages in a short amount of time
  • Leadpages provides templates that allow you to expedite the process of collecting email addresses
  • The email autoresponder tool helps you broaden your reach

Some of the drawbacks of using Leadpages include:

  • This is not a free tool, starting at $25 per month (but you can get a free trial)
  • While the templates are easy to use, some people find the rest of the platform a bit confusing

8. Hire a Graphic Designer on Fiverr

Fiverr Logo

When it comes to finding a graphic designer, one of the top places to look is Fiverr. Well not specific to the travel industry, this is a straightforward tool that travel agents can use to quickly find someone who has experience with graphic design.

Then, they can screen applicants quickly, set up a payment plan, and ensure they receive projects that meet their specific needs.

In addition, there are freelancers available on this platform who have experience with music and audio, video and animation, and more, ensuring that all of your graphic designs are tailored to meet your specifications.

Some of the pros of using Fiverr include:

  • It is easy to screen creative talents based on your specific needs
  • You can look for professionals who have experienced ancillary areas including video, animation, music, and audio
  • This is one of the least expensive freelance platforms to use

Some of the drawbacks include:

  • This might not be a suitable place to establish a long-term working relationship
  • Fiverr does not screen its talent as thoroughly as other platforms

9. Hire an App Developer on Toptal

TopTal Logo

If you want to make sure that your travel agency can reach as many people as possible, then you need to ensure that you have a mobile application. To do this, you might need a graphic designer, a programmer, and a professional app developer.

One of the top places to go to find such a professional is TopTal.

TopTal it’s one of the top freelance platforms for those who specialize in the tech field. Here, it is possible to hire professional coders, professional programmers, professional website developers, and professional mobile app developers.

You can work with an expert app TopTal Define a trained professional who meets your exact specifications. Then, you can work with a freelancer directly, ensuring that the project meets your needs.

Some of the pros of using TopTal include:

  • All of the talent is vetted thoroughly to make sure they have the right skills for the job
  • It is possible to quickly screen and interviews some of the top tech professionals in the world, finding the right person for the job
  • The client and tech professional will set up an exclusive working arrangement

Some of the drawbacks include:

  • Not everyone on TopTal is going to have travel agency marketing experience
  • This platform is not ideal for short-term projects

10. Use Tailwind to Master Pinterest

For a strong social media scheduling tool, Tailwind is a strong option.

Specialized for Pinterest but also working with Instagram, this helps travel agents manage their Pinterest accounts from a centralized location.

As a result, this can help you save time on your pinning strategy and help you increase your reach. This platform does provide a free trial that will let you schedule up to 100 pins.

After this, users will have to pay to use the platform; however, it will be easy to see the results after 100 pins.

Consider these Pinterest fonts when designing your pins for optimal click-through rates.

Follow my step-by-step Pinterest travel guide for ultimate marketing success.

Some of the pros include:

  • You can easily promote your business using a straightforward pinning strategy
  • This platform will save you a tremendous amount of time when it comes to social media
  • There are tutorial videos that are extremely helpful

Some of the cons include:

  • This platform only works for Pinterest and the Instagram functionality is rudimentary
  • The free trial is only for 100 pins, costing $9.99 per month after the trial ends

See Related: 101 Funny Travel Puns

11. Hire Social Media Strategist on Upwork

Upwork Logo

Social media is an important part of digital marketing for travel agencies. Some of the most popular social media platforms like Facebook, Twitter, Instagram, Snapchat, and TikTok.

At the same time, the exact demographic that uses these platforms varies from platform to platform.

How can you make sure that you reach the right people? This is where a social media strategist can be helpful.

One of the top platforms that you can use to hire a social media strategist is called Upwork.

Upwork is the quintessential freelancer tool. Here, it is relatively easy to take a look at the people who are available, review resumes, interview them, and make a decision on who you would like to work with.

You can use it to hire a writer or developer for your business.

This is one of the top ways that travel agencies can find a social media strategist.

Some of the pros of using Upwork include:

  • You can review an unlimited number of profiles at will
  • You can narrow down the number of people you are looking at with a few simple screening tools
  • You can set up a remote working relationship with a freelancer that is convenient for both you and the freelancer

Some of the drawbacks include:

  • Upwork is not a tool that is specifically designed for social media marketing or travel agencies
  • Upwork can take as much as a 20 percent commission on the payment, which can frustrate both the freelancer and the travel agency

See Related: 8 Hotel Digital Marketing Tips

12. Help A Reporter Out (HARO)

Help A Reporter Out Logo

Help A Reporter Out (HARO) is a powerful public relations tool that can connect you to reporters who can write informative news articles about your travel agency. Furthermore, this tool is free to use.

Three times per day, this tool is going to send out an email filled with numerous requests from various sources. The good news is that there is an entire section specifically for travel, which makes it particularly relevant to travel agents.

For example, by signing up to use this tool, you might end up quoted in a news article or on a blog post.

In a matter of minutes, you can type up a quote and respond, ensuring that your name gets out there.

Some of the biggest pros of using HARO include:

  • This tool is free to use
  • This provides you with a golden opportunity to make sure that your name gets in front of ideal prospects
  • When a reputable news outlet provides it went back to your website, it will improve your SEO campaign

Some of the drawbacks of this tool include:

  • It is hard to tell when someone is going to reach out to you for a quote or a news article
  • The quotes reporters ask for might not be particularly relevant to your subsection of the travel industry

See Related: How to Start an Online Ticketing Business

13. Use Later for Instagram Scheduling

Later App Logo

Given the specialized nature of Instagram for sharing photos and videos, this is ideal or travel agents. At the same time, it can take a lot of work to come up with salad Instagram posts and schedule them on a regular basis.

It’s one of the more important travel agency advertising ideas that one should consider.

That is where Later can help. Later is a scheduling tool that is specifically designed for Instagram.

By scheduling Instagram posts when it is convenient for you, you can avoid the problem of having to type out long captions on a mobile device, saving you a tremendous amount of time.

Some of the benefits of Later include:

  • It is free to schedule up to 30 posts per month
  • You can avoid having to formulate Instagram posts on your mobile device
  • You can automate posts to be scheduled at a later time

Some of the drawbacks include:

  • Later is specialized solely for Instagram
  • After 30 posts in a month, you have to pay to use the platform

Tips for Improving Your Travel Agency’s Online Presence

In the travel industry, your marketing efforts need to be effective, measurable, and user-friendly. Running a travel business is extremely tough. It’s very competitive and there are hundreds of different travel marketing platforms out there.

While it’s important to stay up-to-date on all the various digital marketing strategies, here are several travel marketing tips that will help you find your target market online:

Use content to provide valuable information

The most effective marketing strategy out there is using content to help your target customers and clients. This is the most proven way to grow your business. It’s been going on for years. It used to be in print media but now it all lives on.

This should be your top priority for selling your services and building trust with your potential clients. Content is a way to show your clients and customers that you provide the best services.

You don’t always need to write the content yourself. You can use a tool like Jasper.ai to deploy AI-driven content or you can even rely on user-generated content from industry experts or from positive reviews of your services.

Make sure your business webpage is mobile-friendly

In an age where more and more people are using their smartphones and tablets to access the internet, it’s more important than ever before to ensure your business webpage is user-friendly and simple to use on mobile devices.

Optimize your website for search engines

One of the best ways to get more people to visit your website is by optimizing it for search engines. This means using the right keywords and including relevant content on your website that will help you rank higher in search results.

Use a tool like Surfer SEO to monitor your website and ensure you are attractive

Create a social media presence

Deploying an effective social media strategy is a great way to attract customers and share information about your travel agency.

By creating accounts on Facebook, Twitter, Instagram, and other social media platforms, you can reach your exact target audience while also finding new potential customers.

Using email marketing to communicate and drive sales

Email marketing is a great way to stay connected with potential and current customers. Think about it. This is one of the few mediums where you can stay in direct contact with your audience.

By collecting email addresses and sending out regular emails about your travel agency, you can keep people updated on how to book trips, the best deals, and you can even offer discounts based on the types of customers that you have.

FAQ

What is the best tool for marketing a travel agency?

Although there is no “best tool” for a travel agency, it’s important to focus your efforts on the right channels. Today if you have a smaller budget, it can be more advantageous to go with SEO or Google AdWords rather than spending money on print ads that can often be hard to track and measure.

Why is marketing important for travel agencies?

Marketing is important for a travel agency because it makes the process of buying a trip easier, which in turn leads to more happy customers. One way to do this is by organizing and optimizing your site so that visitors are able to find what they’re looking for quickly. It’s also key to provide as much information about destinations on your article’s website as possible, as this builds trust between you and the customer. Additionally, having a mobile-optimized website gives your business an edge over competitors who do not have one.

Related Resources

Lock In Your Travel Now
Looking for Extra Travel Perks?
My favorite travel companion is The Platinum Card® from American Express, which gives me lounge access, Uber credits, upgrades, and plenty of other travel perks. If you want to find out the best travel rewards credit card for you, consider using CardMatch to instantly get matched to a travel rewards credit card that meets your travel needs.
Booking Flights

Use Skyscanner to book the cheapest flight possible. Skyscanner is my favorite flight search engine as you can find flights around the globe and from every airline possible. You'll be in great shape to get the best price possible.

You must grab a free trial or join Scott's Cheap Flights Premium to get cheap flight alerts directly to your email inbox. My favorite cheap flight alert was 25,000 Delta SkyMiles to London non-stop.

Don’t Forget Travel Insurance
Travel insurance will protect you against illness, injury, theft, and cancellations. It's a low cost way to ensure your travel plans go smooth no matter what's thrown at it. Use World Nomads to find the best policy for your travel schedule.
Book Your Accommodation
In order to capture the widest selection of properties and the best price, use Booking.com as they have the cheapest rates for guesthouses, hotels, luxury condos, B&Bs and so much more.
Want More Destination Ideas Direct to Your Inbox?
Be sure to join the ViaTravelers Newsletter for expert tips, tricks and inspiration for your next travel journey!