How to Build a Travel Website (And Make Money)

Want to create a travel website? Here is a step-by-step guide to help you build a travel website to start journaling your travel experiences and make money along the way.

A travel website can be a great means to travel hacking. You will naturally build relationships with people around the globe within the travel industry and without.

Having a travel website is like a journal. You can put your experiences on paper and for the whole world to see.

We already do most of this through social media with our friend groups, so why not put it into a website and make a few bucks along the way.

Who knows? You might even get some free travel or dinners along the way.

Want to Build a Travel Business?

Bluehost: Thinking of starting a travel related business? Use my personal favorite of Bluehost to create your website and business with ease. You'll even get some awesome bonuses along the way. Claim FREE Domain Name
FlexJobs: Looking to work and travel the world? Use FlexJobs to find remote jobs from reputable companies within the travel industry or even general jobs in finance, accounting, etc. Work Remotely and Travel
Constant Contact: Email marketing is the most powerful way to manage your business. Use Constant Contact's free trial to manage your clients and email list to grow you business. Try Now for Free
Keap: Want to boost your sales, marketing and CRM efforts? Look no further than Keap. One of the most comprehensive and affordable options to grow your small business. Try Now for Free

Millennials love to travel. You likely already have thousands of photos on your computer and tons of memories in your mind.

So, let me show you how to build a travel website that will help you memorialize your travel experiences and make some money along the way.

Table of Contents

What is a travel website?

First, let’s get to basics. What does a travel website really do? A travel site can really entail a few things, which would include:

Provide content (newsletter, blog or hybrid of both)
Create a Software as a Service (SaaS)
Provide travel products through an e-commerce website
Service-based website to help land clients (like consulting, a travel agency or digital marketing for hotels)

A travel website really seeks one goal. Helping other people find answers. Booking helps people book their travel plans through airfare, hotels, and more.

Meanwhile, a travel blog like Via Travelers or Nomadic Matt, helps people find answers about cities before they start their journey.

This is what travel and tourism websites used to do, but then blogging came along and people could provide their first-hand perspectives.

If you help people, you will find success. If you’ve traveled the world, you will indeed have some perspective of the pain points associated with traveling.

Try to solve that answer and you will find success.

Pros and Cons of Building a Travel Website

There are some pros and cons to building a website in the travel niche.

First, let’s hit on some of the pros.

Pros of Building a Travel Website

You unlock travel opportunities, which could result in discounted or free travel
Unlimited income potential, you simply don’t know where it could possibly take you
Opportunity to network with other travel enthusiasts
If you really love travel, building a website is doing something you love… You’ll never have to “work” a day in your life

Cons of Building a Travel Website

Could result in lost time for little gain
You could lose a little bit of money if it doesn’t all work out

At the end of the day, building a travel website has much more to gain than to lose.

How to Create a Travel Website (That Actually Makes Money)

Let’s get into the steps that will help you actually create your first travel website or blog.

Step 1: Choose a Niche (Start with a Defined Niche Then Work Broad)

In order to build your website, you need to know your direction and vision. If you can become an authority on a sub-topic of travel, you can then use that to build outwards on the general topic of travel.

Start defined and build an audience or users. If you are looking for untapped niches, you can look into the latest Google Trends to brainstorm.

Some ideas of sub-niches within travel include:

Dog-friendly travel
Sustainable and eco-friendly travel
Budget-friendly travel
International travel
Solo travel
Travel agency business

By creating a travel website you can even target specific regions that are booming for tourism like Dubai or cities that have experienced economic booms.

This is a great way to play on the rise of consumer demands.

Want to spur your creativity? Here are some ideas on how to come up with a blog name.

See Related: Top Travel Agency Blogs

Step 2: Choose a Platform

Okay, now with some technical stuff. I’m going to keep it simple.

Here is a straightforward thought process for how you should think about what technology you should build your website on:

Content = WordPress
E-Commerce = Shopify
SaaS = HTML/PHP
Service = WordPress

There is really no debate about where you should build your website if you want to build content. It’s WordPress.

Don’t even think about any other option. Consider using StudioPress or Thrive Themes to create an intuitive design without the hassle or need to know to code.

For SaaS websites, focus on external developers.

Your product is software. Not the content.

Step 3: Find Hosting

Like a platform, I’d say keep it simple. Don’t overthink your options. I’ll break it down.

Hosting should be straightforward unless you are creating software. If you are creating a SaaS product, you need robust server speeds. You’ll likely have a ton of data and content being loaded in real-time.

For blogging and service, it’s pretty simple. Go the WordPress route and sign up with Bluehost for hosting that costs only $3.95/month when you use our link (that’s 55% off the normal price).

There’s even better news… You will get a free domain name along the way.

CLAIM FREE DOMAIN NAME

Step 4: Create Content

No matter what route you take, you should start creating content immediately. If you are a SaaS product, how are you going to sell your software? You need helpful content and pages that will explain your tool.

Content is king. It’s how people understand and react to products. With blogging, you should think of ways you can target low competition keywords to generate consistent organic traffic through SEO.

Here are some tips for creating content that helped me scale a few sites to 100,000 monthly pageviews:

Create long-form content that is evergreen in nature
Mention and collaborate with other bloggers and influencers
Aways be optimizing your site for internal links and structure
Focus on the outreach… If you mention someone in content, make sure they know about it
Use free traffic sources to grow your brand and readership

See Related: Best Travel Agency Blog Ideas

Step 5: Find Help & Scale

You can’t do it all on your own. It would be crazy to think that you can. It’s also highly unrealistic.

The best way to build a business is by finding smarter people to build it for you. It sounds intense and a bit aggressive but it’s true.

Entrepreneurs aren’t always the smartest people in the room. They are the ones that know how to get the job done.

I’d suggest reaching out to other people to help you write content for your website. You can use platforms like Upwork or Freelancer.com to find writers and hire them instantly.

Alternatively, try using free job boards like Indeed to get local talent.

For social media, you can outsource people to help manage accounts like Pinterest and Tailwind.

Tailwind is an app that helps you schedule out your Pinterest pins.

See Related: How to Become a Home-Based Travel Agent

Step 6: Monetize & Improve

I like taking the strategy of knowing what/how you are going to monetize right off the bat, but not being fully optimized for it when you do it.

This allows you to make refined tweaks and improvements as you go.

For example, if you know what you want to monetize your site by monetizing your userbase. Well, build content all-around how you will drive email conversions.

That is your one and only goal for the foreseeable future.

Once you have a significant scale with emails, you can flip on a switch of premium content or a freemium SaaS product.

Start at the lowest end of the funnel and work your way backward. Check out how to use Pinterest in the tourism industry.

See Related: Why is Everyone Obsessed with Travel?

Conclusion on How to Build a Travel Website

Building a travel website can be a great side hustle and means to create extra income for something you love to do.

You already document most of your travel journey through social media? Why not make relationships and money along the way?

Building a travel website can be a journey and not a defined strategy from the start. It’s a hobby that you can tinker and learn.

Once you find something that works, hit it hard and scale. You’ll end up building a sustainable business and finding a new passion. You’ll end up traveling and making money along the way.

What questions do you have about building a travel website? Let me know in the comments below. I’d love help.

Related Business Travel Guides

Related Resources

via travelers is a modern travel blog providing the best tips, hacks and itineraries to ensure you have an amazing adventure.