Want to create a travel website? Here is a step-by-step guide to help you build a travel website to start journaling your travel experiences and make money along the way.
A travel website can be a great means to travel hacking. You will naturally build relationships with people around the globe within the travel industry and without.
Having a travel website is like a journal. You can put your experiences on paper and for the whole world to see.
We already do most of this through social media with our friend groups, so why not put it into a website and make a few bucks along the way.
Who knows? You might even get some free travel or dinners along the way.
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Millennials love to travel. You likely already have thousands of photos on your computer and tons of memories in your mind.
So, let me show you how to build a travel website that will help you memorialize your travel experiences and make some money along the way.
Table of Contents
What is a travel website?
First, let’s get to basics. What does a travel website really do? A travel site can really entail a few things, which would include:
- Provide content (newsletter, blog or hybrid of both)
- Create a Software as a Service (SaaS)
- Provide travel products through an e-commerce website
- Service-based website to help land clients (like consulting, a travel agency or digital marketing for hotels)
Meanwhile, a travel blog like Via Travelers or Nomadic Matt, helps people find answers about cities before they start their journey.
This is what travel and tourism websites used to do, but then blogging came along and people could provide their first-hand perspectives.
If you help people, you will find success. If you’ve traveled the world, you will indeed have some perspective of the pain points associated with traveling.
Try to solve that answer and you will find success.
Pros and Cons of Building a Travel Website
There are some pros and cons to building a website in the travel niche.
First, let’s hit on some of the pros.
Pros of Building a Travel Website
- You unlock travel opportunities, which could result in discounted or free travel
- Unlimited income potential, you simply don’t know where it could possibly take you
- Opportunity to network with other travel enthusiasts
- If you really love travel, building a website is doing something you love… You’ll never have to “work” a day in your life
Cons of Building a Travel Website
- Could result in lost time for little gain
- You could lose a little bit of money if it doesn’t all work out
At the end of the day, building a travel website has much more to gain than to lose.
How to Create a Travel Website (That Actually Makes Money)
Let’s get into the steps that will help you actually create your first travel website or blog.
Step 1: Choose a Niche (Start with a Defined Niche Then Work Broad)
In order to build your website, you need to know your direction and vision. If you can become an authority on a sub-topic of travel, you can then use that to build outwards on the general topic of travel.
Start defined and build an audience or users. If you are looking for untapped niches, you can look into the latest Google Trends to brainstorm.
Some ideas of sub-niches within travel include:
- Dog-friendly travel
- Sustainable and eco-friendly travel
- Budget-friendly travel
- International travel
- Solo travel
- Travel agency business
By creating a travel website you can even target specific regions that are booming for tourism like Dubai or cities that have experienced economic booms.
This is a great way to play on the rise of consumer demands.
Want to spur your creativity? Here are some ideas on how to come up with a blog name.
See Related: Top Travel Agency Blogs
Step 2: Choose a Platform
Okay, now with some technical stuff. I’m going to keep it simple.
Here is a straightforward thought process for how you should think about what technology you should build your website on:
- Content = WordPress
- E-Commerce = Shopify
- SaaS = HTML/PHP
- Service = WordPress
There is really no debate about where you should build your website if you want to build content. It’s WordPress.
For SaaS websites, focus on external developers.
Your product is software. Not the content.
Step 3: Find Hosting
Like a platform, I’d say keep it simple. Don’t overthink your options. I’ll break it down.
Hosting should be straightforward unless you are creating software. If you are creating a SaaS product, you need robust server speeds. You’ll likely have a ton of data and content being loaded in real-time.
For blogging and service, it’s pretty simple. Go the WordPress route and sign up with Bluehost for hosting that costs only $3.95/month when you use our link (that’s 55% off the normal price).
There’s even better news… You will get a free domain name along the way.
Step 4: Create Content
No matter what route you take, you should start creating content immediately. If you are a SaaS product, how are you going to sell your software? You need helpful content and pages that will explain your tool.
Content is king. It’s how people understand and react to products. With blogging, you should think of ways you can target low competition keywords to generate consistent organic traffic through SEO.
Here are some tips for creating content that helped me scale a few sites to 100,000 monthly pageviews:
- Create long-form content that is evergreen in nature
- Mention and collaborate with other bloggers and influencers
- Aways be optimizing your site for internal links and structure
- Focus on the outreach… If you mention someone in content, make sure they know about it
- Use free traffic sources to grow your brand and readership
See Related: Best Travel Agency Blog Ideas
Step 5: Find Help & Scale
You can’t do it all on your own. It would be crazy to think that you can. It’s also highly unrealistic.
The best way to build a business is by finding smarter people to build it for you. It sounds intense and a bit aggressive but it’s true.
Entrepreneurs aren’t always the smartest people in the room. They are the ones that know how to get the job done.
Alternatively, try using free job boards like Indeed to get local talent.
For social media, you can outsource people to help manage accounts like Pinterest and Tailwind.
Tailwind is an app that helps you schedule out your Pinterest pins.
See Related: How to Become a Home-Based Travel Agent
Step 6: Monetize & Improve
I like taking the strategy of knowing what/how you are going to monetize right off the bat, but not being fully optimized for it when you do it.
This allows you to make refined tweaks and improvements as you go.
For example, if you know what you want to monetize your site by monetizing your userbase. Well, build content all-around how you will drive email conversions.
That is your one and only goal for the foreseeable future.
Once you have a significant scale with emails, you can flip on a switch of premium content or a freemium SaaS product.
Start at the lowest end of the funnel and work your way backward. Check out how to use Pinterest in the tourism industry.
See Related: Why is Everyone Obsessed with Travel?
Conclusion on How to Build a Travel Website
Building a travel website can be a great side hustle and means to create extra income for something you love to do.
You already document most of your travel journey through social media? Why not make relationships and money along the way?
Building a travel website can be a journey and not a defined strategy from the start. It’s a hobby that you can tinker and learn.
Once you find something that works, hit it hard and scale. You’ll end up building a sustainable business and finding a new passion. You’ll end up traveling and making money along the way.
What questions do you have about building a travel website? Let me know in the comments below. I’d love help.
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