Bakers & Roasters

Bakers & Roasters represents the evolution of Amsterdam café culture from traditional brown cafes to modern international establishments, embodying the city transformation into a cosmopolitan culinary destination. Founded by a New Zealander and Brazilian as their home away from home, the café introduced antipodean brunch culture to Amsterdam, helping establish the city as a major European brunch destination. The founders simple mission of serving food they loved with warm hospitality their mothers taught them resonated powerfully with both locals and international visitors. The establishments success reflects Amsterdam growing international community and the integration of global food cultures within traditional Dutch hospitality. Since opening, it has become a beloved institution representing the authentic international spirit of modern Amsterdam.

Established in 2014 when founders Julian Kirwan (New Zealand) and Sergio Seibert (Brazil) met in West Hollywood and dreamed of recreating the flavors of their homelands in Amsterdam. The original De Pijp location was transformed from an old car garage into a bustling brunch destination, reflecting the gentrification and internationalization of Amsterdam’s neighborhoods during the 2010s cultural dining revolution.

Emblematic of Amsterdam’s evolving international food culture, representing the fusion of New Zealand’s renowned brunch tradition with Brazilian warmth and hospitality. Pioneered by founders Julian Kirwan and Sergio Seibert, this “Kiwi-style cafe served with a heavy dose of Brazil” exemplifies how immigrant entrepreneurs have transformed Dutch dining culture through authentic cultural exchange and culinary innovation.

Features distinctive antipodean interior design with vintage New Zealand tourism posters reminiscent of Flight of the Conchords aesthetics, reclaimed furniture, charming green walls, and open kitchen concepts. The adaptive reuse of former automotive spaces demonstrates creative urban regeneration, while the casual, youthful aesthetic reflects contemporary cafe culture influenced by Australasian design principles.

Central hub for Amsterdam’s international expat community and a catalyst in establishing the city’s renowned brunch culture, attracting locals, expats, and tourists seeking authentic international flavors. With locations in both trendy De Pijp and historic Kadijksplein, Bakers & Roasters has become synonymous with Amsterdam’s cosmopolitan dining scene and weekend brunch traditions, fostering cross-cultural connections through food.