ViaTravelers

19 Best Travel Agent Tools to Use

Best Travel Agent Tools for Marketing
Published on: July 25, 2022
Last updated: October 10, 2024

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Kyle Kroeger

Written by Kyle Kroeger

Kyle Kroeger, founder of ViaTravelers.com, is an American immigrant living in Amsterdam. He has personally explored over 15 countries, 30 US states, and over 20 national parks across 4 continents, gaining firsthand experience in diverse global cultures. As a travel photographer, visualizing experiences is paramount to his contributions to ViaTravelers, contributing over 10,000 photos from around the world. Kyle's perspective in immersive cultural experiences stems from his time living in Italy, where he developed a deep appreciation for authentic local interactions.

When booking travel, many different options and resources are available. However, as a travel agent, you need to find the best ones that will help you save time and money for your clients. To help you, we’ve compiled a list of essential tools for travel agents.

The right software is one of the most essential travel agent tools for any business, especially travel agencies. It helps agents manage their business more efficiently and provides various features to help with bookings, client management, and marketing.

When choosing software for your agency, remember key things, such as ease of use, pricing, and the underlying customer support you offer.

The best software options for travel agencies are broken down into marketing, CRM, online booking software, and accounting software.

Best-Of by Category

Category Product
For Project Management ClickUp
For Website Hosting Bluehost
For Marketing Software LeadSquared Travel CRM
For Booking Engine Rezdy

Marketing Tools

As a travel agent, you know that marketing is key to success. You can reach potential clients and sell trips with the right marketing software.

Marketing software can help you accomplish all of this and more. With powerful features like email marketing, social media management, and lead tracking, marketing software can help you grow your business quickly and efficiently.

1. Jasper.ai

Japer.ai Website

With Jasper.ai, you can write a social media plan in minutes and write all your posts simultaneously.

The best thing about this tool is that it uses artificial intelligence to generate content for you—which means it’s always up-to-date, always on brand, and never repeats itself. And since AI constantly learns, it will create even better content over time.

If you think this sounds too good to be true…well…it is. We won’t lie: Jasper’s AI is still pretty new—so don’t expect perfect results. But if you’re willing to put in some work (and maybe hire an actual human editor) [Editorial Note; you’re welcome], then, by all means, give it a go.

2. SurferSEO

SurferSEO Website

If you want to know what people are searching for and how to optimize your content for search engines, then SurferSEO is your tool. It allows you to find the most popular keywords for your website and which ones best describe it.

It also allows you to see what people are searching for on Google so that you can better tailor your content accordingly. Additionally, SurferSEO allows agents to see what keyword phrases are used in their niche and where they rank at any given time—to see if there’s room for improvement or if they’re already doing great.

We love SurferSEO. As it happens, this article was researched, written, and edited in SurferSEO. Thanks, Surfer!

See Related: Practical Tips for Working While Traveling

3. ClickUp – Best for Project Management

ClickUp Website

A project management tool is one of the best ways to manage your projects and tasks. ClickUp is a cloud-based software that allows teams to collaborate, organize, and track their work in one place.

You can assign tasks, create milestones or due dates, add comments and attachments, as well as have discussions within each task. This highly customizable, powerful tool is perfect for travel agencies because it makes planning your upcoming trips easier.

See Related: Proven Travel Agency Marketing Ideas to Grow Your Business

4. Bluehost – Best for Website Hosting

Bluehost Website

As a travel agency, you need to have a solid online presence. And one of the best ways to do that is to have your travel agency website.

With Bluehost, you can get your domain name and professional email address for a low monthly price. You’ll also get access to powerful website-building software and 24/7 customer support.

It will only take 5 minutes or even less to start your website for your travel agency and will help take your marketing, reputation, and direct selling efforts to another level.

See Related: Pros and Cons of Being a Travel Agent: Is It Stressful?

5. ConvertKit

ConvertKit Website

ConvertKit is an email marketing platform that lets you send automated emails, create beautiful email newsletters, and track your results. With ConvertKit, you can stay in touch with your clients and prospects quickly and efficiently.

6. Canva

Canva Website

Canva is a free online design platform that makes creating beautiful visuals and brand colors for your website, social media, and marketing materials easy. With over 1 million templates available, and varying levels of complexity, you can draw up any design you need to create social media images.

Destination marketing professionals know that imagery is everything for your social media channels in today’s age, so make sure you’re using Canva to make your posts pop.

See Related: Using a Travel Agent vs Booking Online: What’s Better for Vacations

Customer Relationship Management (CRM) Systems

CRM systems are vital for managing your client relationships. With a sound CRM system, you can keep track of your client’s contact information, travel preferences, and booking history. This can help you provide a better service and grow your business.

7. Zoho’s Travel Agency CRM: A comprehensive tool from an industry leader

Zoho Website

Zoho is one of the leading CRM providers and offers travel CRM features that make sales more profitable. Zoho’s lead capture software can be downloaded directly to CRM for any query on your website and transferred between agents.

You can create quota templates sent back to customers per your requirements. Zoho likewise helps you simplify passengers’ handling and classify them based on role. Zoho Travel Agency CRM is essential for streamlining your business processes and making your agency more efficient.

8. LeadSquared Travel CRM: Comprehensive marketing software

LeadSquared Travel CRM Website

LeadSquared is a CRM software for travel agents that automates all marketing sales activities, manages the lead management, and supports detailed reports, custom dashboards, and sales distribution according to trip location.

LeadSquared offers a full-service travel marketing solution with an integrated CRM and marketing system geared explicitly toward travel brands.

Travel products are split into three parts: automating all marketing sales activities, managing lead management, and building detailed reports and analytics.

See Related: How to Book the Cheapest One-Way International Flights

9. Kapture Travel CRM: Automatic itineraries and travel sales tunnels

Kapture Website

Kapture is a cutting-edge CRM software for travel agents that semi-automatically creates itineraries in the system. It also includes a sales funnel to monitor your customers’ progress from initial interest in travel to booking.

Kapture also enables travelers to securely and easily store their passport tickets and visa documents. This way, you can be assured that all your documents are in one place and easily accessible when needed. With Kapture, developing itineraries has never been easier.

Accounting Software

Accounting software is an important tool for any business, and travel agents are no exception. Good accounting software can help you keep track of your expenses, manage your finances, and make tax time a breeze.

The following accounting software is recommended for small travel agency businesses:

10. QuickBooks Online

QuickBooks Online Website

QuickBooks Online is one of the best accounting software options for travel agents. QuickBooks is easy to use and has all the necessary features to run your business smoothly. QuickBooks also offers a variety of reports that can help you keep track of your business finances.

QuickBooks Online is a great option for travel agents who want to avoid the hassle of managing their finances manually.

QuickBooks Online also offers a free trial before you commit to using it. QuickBooks Online is a great option for travel agents who want easy-to-use accounting software with all the features they need to run their business smoothly.

See Related: Free Printable Travel Planner

11. Xero: Secure and feature-rich

Xero Website

Xero is cloud-based accounting software that offers a variety of features and interfaces for users. Xero is an ideal travel tool for hotels or hostels.

It integrates with many tourism applications and supports almost 150 foreign currency pairs. Xero provides a variety of interfaces for developers and users.

Xero is constantly innovating and expanding its features. Xero is a great choice for accounting software for travel agents. Xero’s innovative features and interfaces make it the perfect tool for managing your finances while on the go.

See Related: Best Travel Agency Blogs: Ideas to Build Your Business

12. TravelWorks: BSP-ARC support and group planning

TravelWorks Website

TravelWorks is a software program that makes things easier for Travel Agents and Accounting Managers. TravelWorks simplifies commission management by organizing it all in one place – even when agents share commissions.

The program is also used to streamline group planning through templates. This makes TravelWorks an essential tool for anyone in the travel industry. TravelWorks is also useful for US agencies qualifying for airline reporting and bill settlement plan accreditation.

The software automatically identifies errors, making TravelWorks a valuable resource for managing commissions and keeping on top of accreditation requirements.

See Related: How to Build a Travel Website (And Make Money)

Booking and Reservation Software

This software helps agents keep track of their online bookings and reservations. It’s also a great way to manage client information.

13. Amadeus Travel Agent Desktop

Amadeus Travel Agent Desktop Website

Amadeus Travel Agent Desktop is software that helps travel agents and agencies book flights, hotels, and car rentals. It also provides various other features like fare comparisons, seat maps, and itinerary management.

Many travel agents use this software, an excellent tool in your arsenal. It’s beneficial if you book a ton of flights, book business trips, or if you need to manage multiple itineraries at once.

See Related: Best Travel Agent Jobs: Remote & Top Agencies

14. Lemax: Offers much more than hotels and flights

Lemax Website

Lemax is a software that enables you to book Lemax products easily and quickly. It also allows Lemax customers to manage bookings, view invoices, and access account information. The Lemax API can also add Lemax products to your website or app.

Lemax integrates with Travelport GDS and Hotelbeds to add flights, hotels, rental properties, excursions, vessels, and trips. The advantage of using the Lemax API is flexibility and general availability. It’s easily used by most travelers, from conferences to groups of tour operators.

See Related: How to Start a Ticketing Business: Online & Home-Based

15. PHPTravels: A general-purpose and open-source booking engine

PHPTravels Website

PHPTravels is a booking software for travel agencies that offers good module support. You can easily add additional modules to your existing solutions by using them individually. The software is also fully free of charge, and software developers can be employed to customize it if necessary.

Aside from providing code for your mobile app, PHPTravels also has a demo site compatible with Travelport GDS, hotelbeds, bedbank, Expedia, and other tier-one vendor websites.

See Related: How to Become a Home-Based Travel Agent

16. Bookinglayer: A great adventure travel booking engine

Bookinglayer Website

Bookinglayer is a booking software for travel agencies focused on trekking, mountain biking, surfing, and other adventure travel. The engine is not fully integrated with a supplier’s system.

This application is designed to deploy quickly on the most common CMS platforms (Squarespace, WiX, WordPress, etc.). It already includes a payment module with integrated gateways and other features, such as a customized surcharge.

Bookinglayer offers a 7-day free trial period so that you can determine whether their software is the right fit for your agency.

After the trial period, Bookinglayer offers three different subscription plans to choose from so that you can find the perfect one for your business needs.

See Related: Best Travel Accessories: Save Time and Money

17. Rezdy: A tours and activities marketplace and booking engine

Rezdy Website

Rezdy is a great option if you’re looking for booking software for travel and tourism agencies. Rezdy can connect directly to major tour aggregation sites like TripAdvisor, Klook, and other companies.

Rezdy also offers a variety of payment gateway options, including Stripe, PayPal, Square, and Stripe. Rezdy is a great choice for travel agencies looking for booking software that is easy to use and offers a variety of payment options.

See Related: Gift Ideas for Travel Agents

Tour and Itinerary Building Software

Travel agent tour and itinerary-building software can help you save time when creating travel plans for your clients. With these best tools, you can easily find and book tours and activities and create custom itineraries.

18. Tripcreator: Tour planning with built-in inventories and booking engine

Tripcreator Website

Tripcreator is a web-based tool that helps tour operators design custom trips for their clients. Tripcreator provides a hotel list, attractions, and offline stock, as well as the ability to search for activities by date, open hours, and distance.

Tripcreator also offers booking tools and customized white-label features for a recurring fee. Tripdesign is performed by Tripcreator, which validates the date, open hours, and distance.

Dynamic tours can be created, and manual activities can be combined. For recurring fees, the user gets booking software and customized white-label features.

See Related: How to Find Cheap Flights [An Actual Step-by-Step Guide]

19. Tourwriter: An itinerary builder with booking engine and CRM

Tourwriter Website

Tourwriter allows you to create and embed itineraries into websites with an easy designer-level option. As an expert-level customer who pays more, you can use Tourwriter’s automated booking engine with booking confirmations, commission management, and CRM.

Tourwriter makes it easy to tailor the travel experience to the user by providing an easy-to-use interface and powerful features.

With Tourwriter, you can easily create custom itineraries for your website visitors, making it easy for them to book travel arrangements and get the most out of their trip.

See Related: Using a Travel Agent vs Booking Online: What’s Better for Vacations?

Why Use Travel Agency Software?

There are a few reasons why you should be using travel agency software. First, they can help you save time when booking travel.

With so many different options available, it can be difficult to compare prices and find the best deals. But with the right software, you can easily find the cheapest flights and accommodations.

Second, travel agency software can help you save money. You can access exclusive discounts and deals you can pass on to your clients using the right resources. This can help you earn more commission and grow your business.

Lastly, using travel agency software can help you provide a better service to your clients. You can find the best deals and offer a more comprehensive service with the right software. This can help you attract new clients and retain existing ones.

What to Look for in Travel Software

When choosing a travel agent software, there are a few key features to look for:

Ease of use

The software should be easy to use and understand. It should have a user-friendly interface that makes finding the information you need easy.

Functionality

The software should have all the necessary features to run your business effectively. Ensure the software has a CRM system, booking engine, and tour and itinerary builder.

Customer support

The software should have good customer support if you encounter any problems. The company should offer live chat, phone, and email support. Getting help when needed is important – this is your business on the line!

Pricing

The software should be affordable, and a free trial should be offered before buying it. The software can be expensive over time, but the best software is usually priceless. Don’t fall for a sales gimmick when someone is trying to sell you something that is way overpriced.

Now that you know about the best travel agency software, it’s time to put them to use! By utilizing these tools, you’ll be able to streamline your workflow and make booking trips a breeze.

See Related: Best Travel Resources: Tools to Travel More for Less

FAQs

What system do travel agents use?

Travel agents use various systems, programs, and tools to help them plan vacations for their clients. Some popular tools used by travel agents include:

– Sabre: A global distribution system used by travel agents to book airfare, hotels, and other travel arrangements
– Apollo: A reservation system used by many hotels and airlines to book rooms and flights
– GDS: A Global Distribution System that allows users to search for fares from different airlines around the world
– Travelport: A system used by travel agents to book airfare, hotels, and other travel arrangements

What software do travel agents use?

Travel agents use a variety of software programs to help them plan vacations for their clients. Some popular software programs travel agents use include CRM, accounting, and project management tools.

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